Sev-0 Fines on Prohibited A2P Traffic

Overview

T-Mobile has implemented strict fines for A2P 10DLC non-compliance involving prohibited content. These are classified as Sev-0 (Severity 0) violations, the most severe type of consumer messaging violation. Since Sev-0 traffic also violates PXME’s messaging policies, all fines issued by T-Mobile are directly passed on to your PXME account. This policy took effect on February 15, 2024.

What Messages Are Prohibited?

Sev-0 fines apply to all traffic on the T-Mobile network. The following categories are strictly prohibited:

• Phishing & Smishing – Fraudulent attempts to obtain sensitive data (including simulated phishing).

• Social Engineering – Manipulating users into sharing personal details (e.g., passwords, credit cards).

• Illegal Content – Any content not legal at both federal and state levels.

• SHAFT Content – Sex, Hate, Alcohol, Firearms, Tobacco — when not fully compliant with applicable regulations (e.g., missing age-gating).

Sev-0 Fine Structure

Additional Enforcement Actions

• T-Mobile may suspend brands, campaigns, or entire company access to the network if violations are excessive.

• PXME may suspend messaging privileges for accounts with repeated non-compliance.

What Happens If You Are Fined?

1. You will receive a Sev-0 violation notice.

2. The fine amount (based on violation tier) will be billed directly to your PXME account.

Best Practices to Avoid Fines

• Review Messaging Policies – Follow PXME’s Acceptable Use Policy, CTIA guidelines, and all regulations.

• Avoid SHAFT Content – If restricted categories apply, ensure proper age-gating and legal compliance.

• Use Clear Opt-Ins – Send only to contacts with explicit consent.

• Monitor Campaigns Closely – Avoid risky keywords, suspicious links, or spam-like tactics.

• Contact Support – If unsure, reach out to PXME Support before launching a campaign.

FAQs

Q1: What is a Sev-0 violation?
The most severe A2P 10DLC violation, involving prohibited or illegal content.

Q2: Who determines the fine amount?
T-Mobile defines the violation category and fine. PXME passes this charge to your account.

Q3: Can repeated violations affect my PXME account?
Yes. Repeated Sev-0 fines can lead to suspension of campaigns, brands, or your PXME messaging access.

Q4: Does this only apply to T-Mobile customers?
No. Fines apply to any message traversing the T-Mobile network, regardless of the recipient’s primary carrier.