Implementing Funnel Best Practices

Overview

When building funnels in PXME, simplicity is key. A clear structure makes it easier to communicate your message, convert leads into sales, and maintain your funnel over time. This guide outlines proven best practices for funnel settings, design layers, and content presentation to ensure optimal performance and user experience.

Overall Funnel Settings

SEO Meta Data

• Set a clear SEO Title that matches your funnel’s purpose

• Add a descriptive SEO Description with relevant keywords to improve search visibility

Typography

• Use the Typography tab under Overall Funnel Settings to set global headline and content fonts

• Keep fonts consistent across your funnel for readability and professionalism

Sections

• Spacing: Apply consistent padding and margins within each section for balanced design

• Width: Decide between full-width sections or fixed margins to maintain a consistent structure

Rows

• Responsive Layouts: Adjust row width to control spacing and maintain responsiveness across devices

• Alignment: Use row alignment (center, left, right) instead of manual padding for cleaner layouts

Columns

• Layout Settings: Control how elements are positioned within each column

• Content Alignment: Choose whether elements stack vertically or align horizontally

• Content Spacing: Position elements at the top, center, or bottom for balanced visual flow

Elements

Text & Copy

• Select appropriate fonts for headlines, subheadlines, and paragraphs

• Apply consistent text alignment within each section

Visual Hierarchy

• Establish hierarchy with font sizes: headlines > subheadlines > paragraphs

• Always test text readability on desktop and mobile views

FAQs

Q: What overall funnel settings matter most?
Focus on SEO Meta Data (title, description, keywords) and global Typography settings for consistent branding and readability.

Q: How do I keep funnel sections visually consistent?
Use consistent margins and padding and decide upfront between full-width or fixed-margin sections.

Q: How should I adjust rows for design and responsiveness?
Use row width and alignment settings instead of padding adjustments. This ensures clean layouts across devices.

Q: What should I focus on in column settings?
Use Content Alignment (vertical or horizontal) and Content Spacing (top, center, bottom) to properly position elements.

Q: How do I handle text elements effectively?
Choose the right font type, apply consistent alignment, and establish a clear hierarchy for readability.