Analytics Tool For Funnels and Websites

Overview

The Funnel and Website Analytics Tool in PXME gives you a complete picture of how your funnels and websites are performing. By tracking key metrics, visualizing trends, and offering flexible filtering options, this tool helps you optimize strategies and boost conversions with data-driven insights.

Key Features

Holistic Performance Tracking

• View overall performance across all funnels and websites in one place

• Aggregates data for better trend analysis over time

Key Metrics at a Glance

Track critical data points including:

• Page Views – all and unique visits

• Opt-Ins – total number of leads collected

• Sales – orders and revenue

• Conversion Rates – opt-ins compared to unique visitors

Pie Chart Visualization

• Dynamic pie charts for traffic and conversions

• Adjust based on filters like date ranges, funnel, or website selection

Flexible Date Range & Filters

• Apply custom date ranges

• Filter by funnel or website

• Spot trends and identify areas for improvement

Distribution Insights

• Page Views by funnel step

• Opt-Ins by page

• Sales by product

• Identify which funnel steps perform best

Top Browsers & Client IPs

• Top Browsers: reveals the top 10 browsers visitors use

• Client IP Tracking: shows the top 10 IPs accessing your site (helps detect bots or unusual activity)

Global Traffic Insights

• Top Visits by Country heatmap shows where visitors are located worldwide

• Adjust marketing strategies based on geography

Traffic by Device Type

• Breakdown of traffic by mobile, desktop, and tablet

• Real-time pie chart in the Page Views section

Benefits

• Enhanced Decision-Making: Use real-time, accurate data to refine funnels and websites

• Time-Saving Efficiency: Dashboards simplify complex data into actionable insights

• Improved Performance: Identify underperforming steps, optimize content, and maximize conversions

Pro Tips

• Review Regularly: Make analytics checks part of weekly or monthly routines

• Use Filters: Focus on specific funnels or websites to see what’s working

• Optimize for Devices: If most traffic comes from mobile, prioritize mobile design

• Watch Browser Data: Ensure performance on the most-used browsers in your audience

FAQs

Q: How can I access the analytics tool?
Go to Sites > Analytics in the left-hand menu

Q: What metrics can I track?
Page views, opt-ins, sales, and conversion rates

Q: Can I filter by funnel or website?
Yes, filters allow drilling into specific funnels, websites, and date ranges

Q: What upcoming features should I expect?
Future updates will include card analytics and deeper performance insights

Q: How can I use the Top Browsers and IP data?

• Optimize funnels for the most-used browsers

• Monitor IP traffic to detect bots or unusual refresh patterns and take action if needed