Split Testing in Funnels

Overview

Split testing (also called A/B testing) is a marketing tactic used in PXME funnels to compare different versions of a page and identify which one performs best. By directing traffic to multiple variations of a funnel step, you can measure conversion rates and optimize messaging, design, and layout for improved results.

Benefits of Split Testing

• Improved Conversion Rates – Identify the most effective page variations to drive sign-ups, purchases, or other actions

• Enhanced User Experience – Tailor funnels to audience preferences for smoother, more engaging experiences

• Informed Decision-Making – Use real data instead of assumptions to guide funnel improvements

⚠️ Note: Split testing is only available once a domain has been added to your funnel.

Step 1: Create a Split Test

1. Go to Sites > Funnels and select or create a funnel

2. Choose the funnel step you want to test

3. Click Create Variation – you’ll see two options:

   • Duplicate Version – Creates a clone of your control page (most common choice)

   • From Blank – Starts a new page from scratch

4. Edit your variation page (adjust layout, colors, text, images, etc.)

Step 2: Run the Split Test

1. Preview both the control and variation pages

2. Adjust the traffic percentage split between the two versions using the ratio bar

3. Click Apply Changes to save

4. Use the official split-testing link generated for the test

5. Once a visitor’s browser is cookied, they’ll always see the same version

   • To test the other version yourself, use a new browser, incognito mode, or another device

6. Track performance under the Stats tab in your funnel

Step 3: Declare a Winner

1. Once enough data has been collected, hover over the winning page

2. Select Declare this as Winner

3. The winning version becomes the new control page, and the other variation is removed

4. A confirmation popup will appear before finalizing

5. Deleted split pages can be restored anytime from the Archived Pages section

FAQs

Q1: Why is all traffic going to my control page?
Check that the domain used in your ads matches the funnel step domain. If traffic goes to the root domain or another subdomain, the split test won’t run correctly.

Q2: Why don’t my stats match the split ratio?
This happens if you send traffic to direct control or variation links instead of the official split-testing URL. Always use the split-testing link.

Q3: What about Google or Facebook Ads restrictions?
Since ad platforms often restrict URL redirection, set up your split test on the second funnel step. Send ad traffic to an initial “engagement” page, then split test the next step.

Q4: Can I recover a deleted variation?
Yes. Go to Archived Pages at the bottom of your funnel steps and click Restore.

Q5: How do I know which version is winning?
Monitor stats (page views, opt-ins, conversions) in the Stats tab. When ready, declare the best performer as the winner.