How to Launch a Meta Ad Campaign in PXME

Overview

PXME’s Ads Manager allows you to launch and manage Facebook and Instagram campaigns directly from your account. By running ads inside PXME, you can connect them seamlessly with funnels, forms, automations, and tracking tools like the Meta Pixel and Conversions API. This setup helps you capture more leads, track conversions accurately, and optimize campaigns without leaving the platform.

Step 1: Open Ads Manager in PXME

1. From your PXME dashboard, go to Marketing → Ads Manager.

2. Select your connected Meta Ad Account.

3. Click Create Campaign.

Step 2: Choose Your Campaign Objective

Select the campaign goal that fits your strategy:

• Leads – best for capturing new leads with PXME forms or funnels.

• Traffic – drive visitors to your landing page or website.

• Engagement – boost likes, comments, and shares.

• Video Views – maximize plays of video content.

• Conversions – track sign-ups, bookings, or purchases.

Tip: Most PXME users will primarily use Leads or Conversions for best results.

Step 3: Set Up Your Campaign Details

• Name your campaign clearly (example: “Back to School Voucher Campaign”).

• Enable A/B Testing (optional) to test variations.

• Use Campaign Budget Optimization (CBO) if you want Meta to auto-distribute spend across ad sets.

Step 4: Create Your Ad Set

Each campaign can include one or more ad sets, where you define targeting, budget, and placements.

• Audience: Create new or select saved audiences (location, age, interests, or custom audiences from pixels and lead lists).

• Placements:

  • Choose Automatic Placements (recommended).

  • Or select Manual Placements (Facebook Feed, Instagram Stories, Messenger, etc.).

• Budget & Schedule:

  • Set a daily (e.g., $20/day) or lifetime budget.

  • Choose start and end dates, or run continuously.

Step 5: Build Your Ad Creative

1. Click Create Ad.

2. Choose your format:

   • Single Image or Video

   • Carousel (multiple images/videos)

   • Collection (ideal for product-focused ads)

3. Add your Ad Copy (primary text, headline, description).

4. Upload Media (images/videos).

5. Insert your Destination URL (PXME funnel page, form, or landing page).

6. Confirm the correct Pixel and Conversion Event are selected.

Step 6: Review & Publish

Double-check all settings:

• Objective

• Targeting

• Budget

• Creative (text, images/videos)

• Pixel & CAPI tracking

Click Publish to send your ads to Meta for review. Most ads are approved within a few hours.

Step 7: Monitor Performance

From Marketing → Ads Manager → Campaigns, track key metrics:

• Impressions & Reach

• Click-Through Rate (CTR)

• Cost Per Lead (CPL)

• Conversions

Pause underperforming ads and scale the top performers.

Best Practices

• Start small with budgets ($15–$20/day) while testing.

• Always run 2–3 ad creative variations.

• Pair ads with a PXME funnel for capture and automated follow-up.

• Monitor campaigns daily during the first week to optimize quickly.