Launching an Ad Campaign in Meta Ads Manager

Overview

Meta Ads Manager is the central tool for creating, managing, and optimizing your Facebook and Instagram ad campaigns. Launching campaigns directly inside Ads Manager gives you access to Meta’s full suite of targeting, placement, and budget optimization features. This guide walks you through the process of setting up a new campaign step by step, ensuring it’s aligned with your goals and ready to perform.

Step 1: Access Meta Ads Manager

1. Log into Meta Business Suite.

2. Navigate to Meta Ads Manager.

3. Click the green + Create button to start a new campaign.

Step 2: Choose a Campaign Objective

Meta will prompt you to select an objective. For PXME-related campaigns, the most common choices are:

• Leads – form submissions, appointment requests, voucher sign-ups.

• Traffic – drive visitors to PXME landing pages.

• Engagement – increase likes, comments, or video views.

• Sales/Conversions – track purchases or other key conversions.

Choose the one that best matches your campaign goals.

Step 3: Configure Campaign Settings

• Campaign Name – use clear naming for easy tracking.

• A/B Testing – turn on or off (optional).

• Campaign Budget Optimization (CBO) – enable if you want Meta to automatically allocate budget across ad sets.

Step 4: Set Up the Ad Set

Inside your campaign, configure the ad set:

• Ad Set Name – label by audience or test type.

• Conversion Location – typically “Website” when driving traffic to PXME landing pages.

• Pixel Selection – choose the correct Pixel already connected.

• Event Type – pick the key action to optimize for (e.g., “Lead”).

• Budget & Schedule – set a daily or lifetime budget, plus start/end dates.

• Audience – define targeting using demographics, interests, custom audiences, or lookalikes.

• Placements – select Advantage+ Placements (recommended) or choose Manual Placements.

Step 5: Build Your Ad Creative

Within the ad set, configure your ad:

• Ad Name – descriptive and unique.

• Identity – choose the correct Facebook Page and Instagram Account.

• Ad Format – Single Image, Carousel, or Video.

• Media Upload – upload your image or video.

• Primary Text – paste your ad copy (use PXME ad copy templates).

• Headline & Description – short, compelling copy.

• Destination URL – insert your PXME landing page link.

• Call-to-Action (CTA) – select “Sign Up,” “Learn More,” or “Book Now.”

Step 6: Review and Publish

1. Double-check your campaign, ad set, and ad details.

2. Use the Preview Tool to confirm the ad looks correct across placements (Facebook Feed, Instagram Stories, etc.).

3. Click Publish.

Your ad will enter Meta’s review process, which typically takes from a few minutes up to 24 hours.

Best Practices

• Keep campaign, ad set, and ad names unique and descriptive.

• Always double-check your Pixel + Conversions API setup before launching.

• Start with a modest budget, then scale after confirming performance.

• Run at least 2–3 ad creative variations per ad set for better optimization.