How to Add Facebook Pixel to Surveys, Forms, and Calendars

Overview

Integrating your Facebook Pixel with PXME forms, surveys, and calendars allows you to track submissions and bookings for analytics, retargeting, and ad optimization. Once connected, PXME will automatically fire events when users take specific actions:

• Forms & Surveys → fires a “Submit Application” event

• Calendars → fires a “Schedule” event

This makes it easier to measure conversions, optimize ads, and build remarketing audiences inside Facebook Ads Manager.

What You’ll Need

• Your Facebook Pixel ID (available in Facebook Business Manager > Data Sources > Pixels).

Step 1: Add Facebook Pixel to a Form

1. Open the Form Builder in PXME.

2. Select the form you want to integrate.

3. Click Settings at the top center.

4. Paste your Pixel ID into the Pixel section.

5. Click Save to confirm.

Step 2: Add Facebook Pixel to a Survey

1. Open the Survey Builder in PXME.

2. Select the survey you want to integrate.

3. Click Settings at the top center.

4. Paste your Pixel ID into the Pixel section.

5. Click Save to confirm.

Step 3: Add Facebook Pixel to a Calendar

1. Navigate to Settings > Calendars.

2. Click the Pencil icon next to the calendar you want to edit.

3. Locate the Pixel section and paste in your Pixel ID.

4. Click Save to confirm.

FAQs

Q1: What events does the Pixel track?

• Forms & Surveys → Submit Application

• Calendars → Schedule

Q2: Can I use the same Pixel ID for multiple items?
Yes. You can use one Pixel ID across multiple forms, surveys, and calendars for consolidated tracking.

Q3: What if my Pixel isn’t firing?

• Double-check that your Pixel ID is entered correctly.

• Ensure you saved changes.

• Use the Facebook Pixel Helper browser extension to troubleshoot.

Q4: Do I need to configure anything else in Facebook?
No. PXME automatically fires the predefined events once the Pixel ID is connected.

Q5: Can I track specific actions inside forms or calendars?
Yes. Submissions and bookings are logged as Facebook events, which you can use for analytics, retargeting, and ad optimization.

Q6: What if I change my Pixel ID?
Update the new Pixel ID in every form, survey, and calendar where it was added, then save.

Q7: Is there a limit to how many items I can connect to one Pixel?
No. You can add the same Pixel to as many PXME assets as needed.