Building Webinar Funnels for Live and Pre-Recorded – 101

Overview

Webinars are a powerful way to engage audiences, share insights, and nurture leads. With PXME, you can build funnels for both On-Demand (pre-recorded) and Live Webinars, allowing you to choose the format that best fits your audience’s needs. This guide walks you through the key features, setup process, and best practices for creating seamless webinar funnels.

Key Features & Benefits

• On-Demand Webinars – Pre-recorded sessions available anytime, giving attendees flexibility

• Live Webinars – Real-time sessions with interactive engagement at scheduled dates and times

• Template Options – Customizable templates for registration, confirmation, and broadcast pages

• Automated Workflows & Reminders – Email and SMS automations for confirmations, reminders, and follow-ups

How to Use the Webinar Feature

Step 1: Access the Webinar Setup

1. Go to Sites → Webinar Funnel in the top bar

2. Select Webinar Type:

   • On-Demand (pre-recorded): Attendees can watch anytime

   • Live Webinar: Requires scheduled date/time

3. Enter basic details like title and time zone

Step 2: Set Up Registration

• Choose Registration Form

  • Select an existing form or create one under Sites → Forms

• Upload Content

  • On-Demand: Upload video (e.g., MP4) to the Media Library and link it

  • Live: Add a streaming link (Zoom, etc.) that attendees will use on event day

Step 3: Customize Templates

• Select Templates

  • Choose from the Webinar Template Library for registration, confirmation, and broadcast pages

  • Templates auto-link to your uploaded video or live stream

• Customize Branding

  • Update text, colors, images, and layout to match your brand

  • Add CTAs, speaker bios, and value points for higher conversions

Step 4: Activate Automation

• Edit Workflow

  • In the Webinar setup, click the three dots → Edit Workflow

  • Select a workflow recipe to automate reminders and follow-ups

• Set Up Reminders & Follow-Ups

  • Schedule confirmation emails, SMS reminders, and post-webinar messages

• Personalize Messages

  • Align tone and content with your brand

  • Highlight key takeaways and include next steps or offers

Tips for Effective Webinar Hosting

• Encourage Pre-Webinar Engagement – Share resources or insights ahead of time to build anticipation

• Customize Templates – Use compelling CTAs and speaker info to boost registrations

• Leverage On-Demand for Flexibility – Perfect for audiences with varied schedules

• Automate Follow-Ups – Convert attendees with targeted offers, recaps, or calls to action

FAQs

Q1: What’s the difference between On-Demand and Live Webinars?
On-Demand webinars are pre-recorded and available anytime. Live Webinars happen in real-time with audience interaction.

Q2: Can I customize webinar templates?
Yes. Templates for registration, confirmation, and broadcast pages are fully customizable (colors, text, images, layout).

Q3: How do I automate reminders?
Within Webinar setup, use automated workflows to send confirmation emails, reminders, and follow-ups.

Q4: What content can I upload for On-Demand Webinars?
You can upload videos (e.g., MP4) to the Media Library and link them directly in the funnel.

Q5: Can I download attendee details?
Yes. Attendee details are available in the dashboard and exportable as a CSV file.

Q6: Can I delete certain webinar pages?
No. Specific pages in the webinar funnel cannot be deleted.