Google Ads Reporting

Overview

The Google Ads Report in The Pediatric Experience provides a streamlined way to review your advertising performance without leaving the platform. Once your Google Ads account is integrated, you’ll be able to track campaigns, ad groups, ads, and keywords with key metrics like impressions, clicks, conversions, and costs—all in one dashboard.

1. Prerequisites

Before generating reports, confirm:

• Integration Complete: Your Google Account is connected under Settings > Integrations.

• Google Ads Registered: The same Google Account is active on the Google Ads platform.

• Admin Permissions: Your Google Account must have admin permissions for the ad account you want to report on.

2. Accessing the Report

1. From the main dashboard, click Reporting in the left-hand menu.

2. In the Reporting section, locate Google Ads Report under Integrated Platforms.

3. Click Google Ads Report to open.

4. In the top-right corner, select your desired date period.

5. Confirm the checkbox to run the report for that period.

⚠️ Tip: For single-day metrics, select the same date as both the start and end (e.g., Jan 1 → Jan 1).

3. Viewing the Report Data

The Google Ads Report includes two main sections:

Graphs (Upper Section)

Visualize performance with charts for:

• Impressions

• Clicks

• Conversions

Statistics & Lists (Lower Section)

Dive deeper into campaign data with metrics such as:

• Client Spend

• Average CPC (Cost Per Click)

• Cost per Conversion

• Conversion Rate

• Campaign, Ad Group, Ad, and Keyword performance breakdowns

You can filter by campaigns, ad groups, ads, or keywords to analyze data at different levels of detail.

4. Keeping Data Updated

• Refresh anytime by reloading the report.

• Select a new date range to automatically pull in the most recent Google Ads data.

• Reports sync directly with Google Ads to ensure accuracy.

5. FAQs

Q1: Where can I see graphs for Impressions, Clicks, and Conversions?
These are displayed in the upper section of the Google Ads Report.

Q2: Can I filter data by Campaigns, Ad Groups, Ads, or Keywords?
Yes. Use filters to refine results and drill into performance at the level that matters most.

Q3: How do I refresh the report with the latest data?
Revisit the report or select a new date range; the system automatically updates data from Google Ads.

Q4: Why don’t my metrics appear for a specific date?
Both a start date and end date must be selected. For single-day reporting, set both to the same date.

Q5: How can I compare performance across time periods?
Run the report with different date ranges and compare results side-by-side to identify trends and changes over time.