Guide to Troubleshooting Facebook Publishing Issues

Overview

Publishing to Facebook can fail for a variety of reasons, including permission issues, expired tokens, policy violations, or invalid content. This guide provides step-by-step troubleshooting for the most common issues and explains how to prevent future disruptions.

1. Troubleshooting Facebook Page Visibility

Scenario 1: Page Not Listed

• Cause: The page is missing due to insufficient content permissions in Business Manager.

• Solution:

  1. Log in to your Facebook account.

  2. Navigate to your profile, then to the desired Facebook Page.

  3. Go to Page Settings > Page Roles.

  4. Verify your role—ensure you are listed with administrative rights.

  5. If missing, request the page owner to grant you the appropriate permissions.

Scenario 2: Missing Admin Rights

• Cause: Initial permissions were not fully granted during integration.

• Solution:

  1. Log in to Facebook as the page admin.

  2. Go to Settings & Privacy > Settings.

  3. Navigate to Business Integrations and find the relevant integration.

  4. Click View and Edit and ensure all required permissions are enabled.

  5. Save changes and reauthorize by reconnecting through your social media management tool.

2. Common Causes for Facebook Post Failures

• Abusive Content / Community Standards

  • Posts flagged as abusive or violating policies won’t publish.

  • Fix: Review Facebook’s content standards and edit your post.

• Access Token Issues

  • Expired tokens (due to password changes or inactivity) can block publishing.

  • Fix: Reconnect your account and refresh authentication.

• Two-Factor Authentication

  • Some pages require 2FA to be enabled for posting.

  • Fix: Turn on two-factor authentication in your Facebook account.

• Permission Management

  • Missing “manage_permissions” during integration may prevent publishing.

  • Fix: Reconnect and ensure all permissions are enabled.

• Invalid Image Links

  • Posts may fail if linked images cannot load.

  • Fix: Verify the URL is correct and the image is accessible.

• Unknown Errors / Invalid URLs

  • Facebook may block links it cannot process.

  • Fix: Retry posting later or verify that the URL is valid and accessible.

• Reconnecting Pages or Groups

  • Outdated or invalid connections can block publishing.

  • Fix: Disconnect and reconnect the page/group using Social Planner settings.

FAQ

Q: What should I do if my posts still fail after troubleshooting?
A: Recheck all permissions, integrations, and ensure compliance with Facebook policies. If issues persist, contact Facebook Support for case-specific help.

Q: How can I avoid publishing issues in the future?
A: Regularly refresh integration permissions, keep login credentials updated, and stay familiar with Facebook’s publishing standards.

Q: Why don’t some Facebook pages appear when I try to connect them?
A: Ensure you have admin rights on the page and that it’s linked properly in Business Manager. Logging out and back in may refresh permissions.

Q: What should I do if I receive an “Invalid URL” error?
A: Confirm the link is correct, accessible, and compliant with community standards. If it links to an external site, make sure the site is live.

Q: Can Facebook policy changes impact publishing?
A: Yes. Policy updates can affect posting permissions or content eligibility. Stay up to date with Facebook’s changes to avoid disruptions.