Email Analytics Guide

Overview

Email marketing is one of the most effective ways to engage families and community partners, but success depends on more than just sending messages. You also need to measure, analyze, and optimize performance. PXME’s Email Analytics provides detailed filtering and segmentation tools so you can:

• Measure engagement across your contact list.

• Compare campaign performance over time.

• Segment by sending type (bulk, campaign, or workflow).

• Build smarter, data-driven email strategies.

Key Features & Benefits

1. Email Stat Filtering

Filter contacts by core engagement metrics:

• Sent – Number of emails dispatched.

• Delivered – Emails successfully delivered.

• Opened – Contacts who opened your emails.

• Clicked – Contacts who clicked links.

• Complained – Contacts who reported your email as spam.

• Bounced – Emails that failed delivery.

How this helps:

• Identify highly engaged readers.

• Detect deliverability issues early.

• Create re-engagement campaigns for inactive subscribers.

2. Date Level Filtering

Analyze performance over custom timeframes:

• Review results for a single campaign.

• Compare across weeks, months, or seasons.

• Track engagement trends to refine strategies.

Example: Compare open rates for back-to-school campaigns against holiday campaigns.

3. Email Sending Type Filter

Segment performance by how emails were sent:

• Bulk Emails – One-time blasts to large groups.

• Campaigns – Scheduled, structured email sequences.

• Workflows – Automated sends triggered by actions.

Multiple sending types can be selected for deeper analysis.

How to Use Email Analytics in PXME

1. Access Settings – Go to Settings in the bottom-left menu.

2. Navigate to Email Services – Select Email Services.

3. Open Email Analytics – From the top menu, click Email Analytics.

4. Apply Filters – Segment by stats (opened, clicked, bounced), date ranges, and sending type.

Pro Tips

• Leverage Engagement Metrics – Track open and click rates to target warm audiences.

• Adjust Frequency – Send more often to engaged readers, scale back for inactive ones.

• Run A/B Tests – Use segmentation to test variations across bulk emails vs. workflows.

• Clean Your List – Filter by Bounced to remove invalid contacts and protect reputation.

FAQs

Q1: How can I filter contacts who have never opened an email?
Filter by Opened = No to identify re-engagement opportunities.

Q2: Can I filter by multiple sending types?
Yes. Select more than one (e.g., bulk + workflows) for precise segmentation.

Q3: Can I identify contacts who complained?
Yes. Use the Complained filter to exclude them from future sends.

Q4: How do I analyze performance during a specific season or event?
Use date range filtering to compare campaigns across holidays or promotions.

Q5: What should I do about high bounce rates?
Filter by Bounced, clean old contacts, validate new ones, and refine targeting.