Where to Check Statistics for Emails in PXME

Created by PX Marketing, Modified on Tue, 19 Aug at 4:09 PM by PX Marketing

Overview

PXME provides multiple ways to track email performance, whether you’re sending campaigns, workflow emails, or bulk actions. Monitoring these statistics helps you:

  • Measure engagement (opens, clicks, conversions)

  • Improve deliverability (bounce rates, failed sends)

  • Optimize future campaigns with real performance data


This guide explains where to find email stats in PXME and how to interpret them.


Understanding Email Statuses

  • Delivered – Email was successfully accepted by the recipient’s server.

  • Opened – Total number of times recipients opened the email.

  • Clicked – Unique link clicks (first click per recipient).

  • Bounced

    • Soft Bounce – Temporary issue (e.g., inbox full, server unavailable).

    • Hard Bounce – Permanent issue (e.g., invalid address, blocked).

  • Unsubscribed – Contacts who opted out by clicking the unsubscribe link. They won’t receive further emails unless re-subscribed manually.

  • Failed – The email was not sent (invalid API key, malformed address, or rejection by recipient’s provider).

⚠️ Note: The email service provider (e.g., Mailgun) provides the most complete scope of statistics.


Where to Check Stats

1. Email Services Settings

  • Navigate to Settings > Email Services > Email Analytics

  • Select your desired date range (Last Hour, Last 24 Hours, Last 7 Days, Last 30 Days, or Custom).

  • Metrics available:

    • Sent

    • Delivered

    • Opened

    • Clicked

    • Complained (spam reports)

    • Bounced


2. Individual Campaign Stats

  • Go to Marketing > Emails > Campaigns

  • Click the three dots next to a campaign → Statistics

  • Sidebar will display: opens, clicks, bounces, unsubscribes, etc.

  • Use Load More Statistics for detailed breakdowns.

  • Filter by date range and status (Processed, Accepted, Skipped, Failed).


3. Overall Campaign Analytics

  • Go to Marketing > Emails > CampaignsStatistics

  • Select time range (7 days, 30 days, or custom).

  • Reports include:

    • Performance Analysis (open rates, click rates, conversions)

    • Top Campaigns (by open/click/revenue)

    • Engagement Summary (sent → opened → clicked → purchased funnel view)

    • Recent Campaigns (last 10 sends with performance data)

    • Conversion Metrics (e-commerce revenue attribution)


4. Bulk Actions

  • Navigate to Contacts > Bulk Actions

  • Find your bulk email action and click Show Stats

  • View delivery, opens, clicks, and bounces for that action.


5. Workflows

  • Go to Automation > Workflows

  • Open a workflow and select the Send Email action

  • Click the Statistics tab

  • Use View All Statistics for detailed reporting on:

    • Delivery

    • Opens

    • Clicks


FAQ

1. What do “Delivered” and “Opened” mean?
Delivered = accepted by recipient’s server. Opened = tracked when a recipient views the message.

2. What should I do about “Bounced” emails?

  • Soft Bounces are temporary, usually retry later.

  • Hard Bounces = invalid address; remove them to protect deliverability.

3. How do I see detailed campaign stats?
Go to Marketing > Campaigns, click the three dots next to your campaign → Statistics.

4. What happens if someone unsubscribes?
They won’t receive future PXME campaigns unless they manually re-subscribe.

5. Where can I view long-term campaign performance?
Use Campaign Analytics for top campaigns, trends, and conversion reporting.

6. How can I track workflow email performance?
Inside a workflow, open the Send Email actionStatistics tab.

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