Bulk Scheduling Posts for the Social Planner Using a CSV

Overview

The Bulk Scheduling feature in PXME’s Social Planner lets you prepare and upload posts in advance for multiple social channels using a CSV/XLSX file. This helps you build a content calendar quickly, scale your posting, and save time by automating scheduling across platforms.

This guide explains how to structure your file, upload it into PXME, review posts, and finalize scheduling.

Part 1: Setting Up Your File

Step 1: Create Your CSV/XLSX File

You can use Excel, Google Sheets, Apple Numbers, or any spreadsheet program.

Your file must include these column headers in the exact order:

1. postAtSpecificTime (yyyy-MM-dd HH:mm:ss)

   • Exact date and time for each post.

   • Format: year-month-day hour:minute:second (24-hour clock).

   • Example: 2025-08-18 13:00:00 (not 1:00 PM).

   • ⚠️ Many spreadsheets default to MM/dd/yyyy. Adjust to PXME’s required format.

2. content

   • Caption for your post.

   • Platform limits:

     • Facebook: 62,000

     • Instagram (Business): 2,200

     • LinkedIn: 3,000

     • Twitter/X: 280

     • GMB: 1,500

   • You can include hashtags and links here.

3. link (OGmetaURL)

   • Add link if your post contains one.

   • If media is included, the link will automatically move into the caption.

4. imageUrls

   • Add URLs for images (png, jpg, jpeg, etc.).

   • Up to 10 images per post (separated by a comma + space).

5. GIFUrl

   • Add URLs for GIFs.

   • Supported on Facebook, LinkedIn, Twitter only.

6. videoUrls

   • Add URLs for videos (MP4 or MOV).

   • Up to 10 videos per post.

   • ⚠️ GMB does not support video uploads.

CSV Rules to Remember

• Only one media type per post (images OR GIF OR videos).

• Max 90 posts per CSV file.

• For Google-hosted media: upload files to the PXME Media Library first, then use those URLs.

Part 2: Uploading and Scheduling Posts

Step 1: Upload Your File

• Go to Marketing > Social Planner.

• Click New Post → Upload from CSV.

• Select your file → click Next.

• Upload at least 10 minutes before your earliest post time.

Step 2: Choose Upload Type

• Basic CSV: Post content, date/time, media, and links.

• Advanced CSV: Adds platform-specific features:

  • Facebook/Instagram: Posts, Stories, Reels

  • YouTube: Title, privacy, Shorts

  • GMB: CTA, events, offers

  • TikTok & Pinterest: board selection, more options

  • Watermark, tags, categories, follow-up comments

Step 3: Select Social Channels

• Match each post to the correct connected accounts.

Step 4: Review Uploaded Posts

• Posts process from “In Progress” → “Review & Schedule.”

• Review captions, links, media, and flagged errors.

• Edit directly before confirming.

Step 5: Import and Schedule

• Once approved, click Import Posts → Schedule.

• Your posts will be added to the Social Planner queue.

Bulk Delete Posts

If you need to remove multiple scheduled posts:

1. Go to the Planner list view.

2. Select posts (all, some, or individual).

3. Click Actions → Delete Selected Posts.

4. Confirm deletion.

Notes:

• Deletes posts only from PXME; already-published posts remain live.

• API supports deleting up to 50 posts per request.

• Posts in “Published” status cannot be bulk deleted.

FAQs

Q1: Can I schedule posts for multiple platforms in one CSV?
Yes. Just follow the platform character/media rules.

Q2: What if my file has more than 90 posts?
Split it into multiple CSV files.

Q3: Can I schedule posts at different times for each platform?
Yes. Each row can have a unique time.

Q4: My CSV isn’t uploading. What should I check?

• Correct date/time format (yyyy-MM-dd HH:mm:ss)

• Correct column labels

• No mixed media in one row

Q5: Can I add hashtags and links in captions?
Yes, they’ll publish normally.

Q6: Are there image requirements?
Yes. Follow each platform’s recommended dimensions.

Q7: Can I preview posts before scheduling?
Yes. All uploaded posts can be reviewed and edited before final import.