How to Use the Social Planner to Post Reels and Stories to Facebook

Overview

The PXME Social Planner allows you to schedule Facebook Reels and Stories so you can stay consistent, boost engagement, and manage all video-first content from one place. With this feature, you can upload, customize, and schedule Reels or Stories in advance — ensuring your practice maintains visibility and connects with your audience at the right time.

This guide explains how to create and schedule both Reels and Stories in the Social Planner.

Scheduling a Facebook Reel

Step 1: Connect Your Facebook Page

1. Go to Marketing > Social Planner.

2. Click Account at the top.

3. Make sure your Facebook Page is connected.

   • If not, click Add Account → Facebook, then follow the prompts.

Step 2: Create a Reel Post

1. Click New Post → Create New Post.

2. Select your Facebook Page, then choose Reel from the dropdown.

3. Add your caption in the content box.

4. Click the video icon to upload your Reel video.

Step 3: Manage Reel Content

• Wait for your video to finish processing.

• Add a follow-up comment with important links (instead of in the caption) to avoid hurting reach.

Step 4: Apply Optional Settings

• Add a watermark for branding.

• Assign a category or tags for organization.

Step 5: Schedule the Reel

• Select your date and time.

• Click Schedule Post.

• Verify your scheduled Reel under Social Planner and on your Facebook Page.

Scheduling a Facebook Story

Step 1: Connect Your Facebook Page

1. Go to Marketing > Social Planner.

2. Confirm your Facebook Page is connected.

Step 2: Create a Story

1. Click New Post.

2. Upload your media (image or video).

3. Select Story from the content type options.

4. Choose your Facebook Page(s).

5. Add text, emojis, or overlays if desired.

Step 3: Story Content Requirements

• Images: JPEG, PNG, GIF (max 4MB).

• Videos: Standard formats up to 1GB.

  • Length: 3–90 seconds.

  • Resolution: minimum 540 × 960 pixels.

Step 4: Schedule the Story

• Pick your date and time.

• Click Schedule Post.

Benefits of Scheduling Facebook Reels & Stories

• Increased Reach: Consistency builds visibility.

• Efficient Management: Centralize all content in one planner.

• Higher Engagement: Use follow-up comments for links and maximize interaction.

Pro Tips

• Use Follow-Up Comments: Keep links in comments, not captions, for better reach.

• Test Posting Times: Experiment to discover when your audience is most active.

• One Media Per Story: Stories only allow one image or video per post.

• Track Performance: Use Social Planner stats to monitor engagement.

FAQs

Q: Can I schedule posts for Facebook Groups?
A: Not for Reels or Stories. Groups only support standard feed posts.

Q: How do I edit a scheduled post?
A: Go to Social Planner → Scheduled Posts → Edit.

Q: What content can I include in Reels?
A: Reels require a video, but you can add overlays, text, or stickers.

Q: What file formats are supported for Stories?
A:

• Images: JPEG, PNG, GIF (up to 4MB).

• Videos: Standard formats (MP4, MOV, etc.), up to 1GB, between 3–90 seconds, and at least 540 × 960 pixels.