Overview
When creating social media posts in PXME’s Social Planner, using the correct formats and dimensions ensures your content looks professional, loads quickly, and publishes without errors. The following guidelines cover Facebook Pages, Reels, Stories, and Google My Business (GMB).
Video Guidelines
| Platform | Format | Max File Size | Duration | Aspect Ratio | Max Videos | Multimedia Support |
|---|---|---|---|---|---|---|
| Facebook Pages | MP4, MOV | 1 GB | 1 sec – 20 min | Between 16:9 and 9:16 | 1 | Not Allowed |
| Facebook Reels | MP4, MOV, WebM | 1 GB | 3 – 90 sec | 9:16 (1080×1920 px recommended; min 540×960 px) | 1 | Not Allowed |
| Facebook Stories | All formats supported | 1 GB | 3 – 90 sec | Minimum resolution 540×960 px | 1 | Not Allowed |
| Google My Business | – | – | – | – | – | Not Allowed |
Image Guidelines
| Platform | Format | Max File Size | Dimensions / Aspect Ratio | Max Images | Multimedia Support |
|---|---|---|---|---|---|
| Facebook Pages | PNG, JPG, GIF | 10 MB | Recommended: 1280×1080 px (minimum 600×315 px) | Unlimited (10 or fewer recommended) | Not Allowed |
| Facebook Stories | JPEG, PNG, GIF | 4 MB | Minimum 540×960 px | 1 | Not Allowed |
| Google My Business | PNG, JPG | 10 MB | Minimum 250×250 px | 1 | Not Allowed |
Content Length Limits
| Platform | Character Limit |
|---|---|
| Facebook Pages | 62,000 |
| Facebook Stories/Reels | 2,200 |
| Google My Business | 1,500 |
Rate Limits (per active user)
Facebook: 200 posts per hour
Google My Business: 300 posts per minute
Notes
OG Meta Tags are supported on Facebook and GMB.
Multimedia posts (image + video together) are not supported.
Always double-check dimensions to avoid pixelation or awkward cropping.
FAQ
Q1: What’s the maximum video size for Facebook?
A: MP4 or MOV up to 1 GB. Duration depends on type: Pages (1–20 min), Reels (3–90 sec), Stories (3–90 sec).
Q2: What’s the recommended image size for Facebook?
A: 1280×1080 px (minimum 600×315 px).
Q3: What are the requirements for GMB images?
A: PNG or JPG, up to 10 MB, with a minimum of 250×250 px.
Q4: What’s the character limit for GMB posts?
A: Up to 1,500 characters.
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