Optimal Image and Video File Sizes and Dimensions for the Social Planner

Created by PX Marketing, Modified on Tue, 19 Aug at 5:28 PM by PX Marketing

Overview

When creating social media posts in PXME’s Social Planner, using the correct formats and dimensions ensures your content looks professional, loads quickly, and publishes without errors. The following guidelines cover Facebook Pages, Reels, Stories, and Google My Business (GMB).


Video Guidelines

PlatformFormatMax File SizeDurationAspect RatioMax VideosMultimedia Support
Facebook PagesMP4, MOV1 GB1 sec – 20 minBetween 16:9 and 9:161Not Allowed
Facebook ReelsMP4, MOV, WebM1 GB3 – 90 sec9:16 (1080×1920 px recommended; min 540×960 px)1Not Allowed
Facebook StoriesAll formats supported1 GB3 – 90 secMinimum resolution 540×960 px1Not Allowed
Google My BusinessNot Allowed

Image Guidelines

PlatformFormatMax File SizeDimensions / Aspect RatioMax ImagesMultimedia Support
Facebook PagesPNG, JPG, GIF10 MBRecommended: 1280×1080 px (minimum 600×315 px)Unlimited (10 or fewer recommended)Not Allowed
Facebook StoriesJPEG, PNG, GIF4 MBMinimum 540×960 px1Not Allowed
Google My BusinessPNG, JPG10 MBMinimum 250×250 px1Not Allowed

Content Length Limits

PlatformCharacter Limit
Facebook Pages62,000
Facebook Stories/Reels2,200
Google My Business1,500

Rate Limits (per active user)

  • Facebook: 200 posts per hour

  • Google My Business: 300 posts per minute


Notes

  • OG Meta Tags are supported on Facebook and GMB.

  • Multimedia posts (image + video together) are not supported.

  • Always double-check dimensions to avoid pixelation or awkward cropping.


FAQ

Q1: What’s the maximum video size for Facebook?
A: MP4 or MOV up to 1 GB. Duration depends on type: Pages (1–20 min), Reels (3–90 sec), Stories (3–90 sec).

Q2: What’s the recommended image size for Facebook?
A: 1280×1080 px (minimum 600×315 px).

Q3: What are the requirements for GMB images?
A: PNG or JPG, up to 10 MB, with a minimum of 250×250 px.

Q4: What’s the character limit for GMB posts?
A: Up to 1,500 characters.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article