Follow Up Comments in Social Planner

Overview

Follow Up Comments are the first automated comments posted on your social media posts. In PXMP’s Social Planner, you can enable these to boost engagement, spark conversations, and make your posts stand out. By showing activity right after a post goes live, they encourage more people to interact with your content.

Where Follow Up Comments Work

• Facebook Pages

• Facebook Groups (must be posted from a Page)

• Instagram Business Accounts

How to Enable Follow Up Comments

1. Navigate to the Marketing tab and select Social Planner.

2. Click New Post to create a post.

3. In the post editor, click the Follow Up Comment button to enable the feature.

4. Write your automated comment and save it.

5. Publish or schedule your post.

➡ Once the post is live, the automated comment will appear shortly afterward.

Use Case: Boosting Engagement on Announcements

Scenario: Your practice is launching a new workshop or special offer and wants to maximize engagement.

Steps:

1. Create a new post about your announcement on your Facebook Page or Instagram Business Account.

2. Add a Follow Up Comment such as:

   • “Which part of this workshop are you most excited about?”

   • “Tag a friend who should come with you!”

3. After your post goes live, the comment appears automatically, encouraging interaction.

Best Practices for Follow Up Comments

• Ask Questions – spark conversations (e.g., “What’s the #1 thing you’re looking forward to?”).

• Use CTAs – encourage action like “Tag a parent who needs this info!”

• Stay Authentic – keep it natural and friendly, not overly salesy.

• Use Emojis – add personality and help draw attention.

FAQs

Q1: What is a Follow Up Comment?
An automated comment posted right after your social media post to drive more engagement.

Q2: Which platforms support Follow Up Comments?
Facebook Pages, Facebook Groups (via a Page), and Instagram Business Accounts.

Q3: How do I turn it on?
When creating a post in Social Planner, click the Follow Up Comment button and add your comment before scheduling or posting.

Q4: Can I use them for campaigns?
Yes! They’re perfect for events, offers, or workshops where you want to spark conversation immediately.

Q5: When does it post?
The follow-up comment appears automatically shortly after the original post goes live.