A2P Brand Registration

Overview

Before your practice can send text messages or make phone calls through PXME, you must complete the A2P Brand Registration process. This is a legal compliance requirement for SMS carriers, and it verifies your business identity to ensure deliverability and protect against spam.

This process has two parts:

1. Updating your Business Profile

2. Submitting your A2P Brand Registration Application

Step 1: Update Your Business Profile

• In PXME, go to Settings → Business Profile.

• Enter the following information accurately:

  • Business name (legal entity name)

  • Business address (legal address, not a P.O. box)

  • Authorized representative (full name and contact details)

  • Business type (LLC, S-Corp, Sole Proprietor, etc.)

✅ This information ensures your business can be legally verified before text messaging is enabled.

Step 2: Submit the A2P Brand Registration Application

• Go to Settings → Phone Numbers.

• At the top of the page, select Trust Center.

• Scroll down and click Start Registering Now.

• Fill out the required fields, including:

  • Business details (from your Business Profile)

  • EIN / Tax ID number

  • Website URL

  • Industry and business category

  • Authorized representative information

• Submit the application. PXME will automatically forward this to carriers for review.

Processing & Approval

• Approval typically takes 3–10 business days, depending on carrier processing times.

• Once approved, PXME will notify you by email.

• After approval, you can:

  • Assign your phone number

  • Begin sending and receiving text messages

  • Make and receive phone calls directly in PXME

Best Practices for Approval

• Make sure your business name matches your EIN/tax documents.

• Use a real physical business address (not a P.O. box).

• Double-check that your website is live and accurately represents your practice.

• Ensure your authorized representative’s contact information is correct.

Next Steps

After approval:

• Purchase and assign a phone number in Settings → Phone Numbers → Manage Numbers.

• Test sending and receiving SMS inside Conversations.

• Connect automations that use SMS (workshops, reminders, vouchers, etc.).

✅ Once complete, your PXME account will be fully SMS and call-enabled, ready to power campaigns and patient communication.