Understanding Email Verification

Keeping your email list clean and accurate is one of the most important steps for improving email deliverability in PXME. This guide explains what email validation is, why it matters, and how to validate emails for individual contacts or in bulk.

What Is Email Validation?

Email validation is a multi-step process that ensures the email addresses in your database are:

• Accurate → formatted correctly and valid.

• Authentic → connected to a real, functioning domain.

• Deliverable → capable of receiving your emails without bouncing.

Validation Process Includes:

1. Syntax Check → confirms the email format is correct.

2. Domain Verification → ensures the domain (e.g., gmail.com) can accept mail.

3. Existence Confirmation → verifies that the mailbox actually exists.

4. Risk Assessment → flags role-based or high-risk emails (e.g., info@, support@).

Why Email Validation Matters

• Improves Deliverability → validated emails are far more likely to reach inboxes.

• Protects Sender Reputation → fewer bounces strengthen your domain/IP reputation.

• Boosts Engagement Metrics → cleaner lists = higher open rates, CTR, and CTOR.

⚠️ Invalid or bounced emails damage your sender reputation. Regular validation prevents this and ensures consistent inbox placement.

When to Validate Your Email List

• New Lists → always validate newly acquired leads.

• Inherited Lists → especially critical if you didn’t build the list yourself.

• Ongoing Health Checks → validate regularly, particularly after major growth or list imports.

Enabling Email Verification in PXME

1. Go to Settings > Business Profile.

2. Under General, check the box for Email Verification.

3. If you don’t see the option, contact your PXME accounts team for activation.

Manual Re-Validation (Single Contact)

1. Navigate to Contacts.

2. Open the contact record you want to check.

3. In the Email field, click the envelope icon.

4. Review the status:

   • Green → Valid

   • Red → Invalid/bounced (error message explains why)

   • Yellow → Pending re-validation

You can trigger re-validation any time an email address changes.

Bulk Email Validation

To validate multiple contacts at once:

1. Go to Contacts > Smart Lists.

2. Select the contacts you want to verify.

3. Click the Email Verification icon.

4. Enter an action name and click OK, Proceed.

5. PXME will validate all selected addresses and update their status.

⚠️ Bulk validation requires your sub-account to be on PXME Email.

FAQ

Q1: What is email validation?
A process that checks if email addresses are accurate, authentic, and deliverable.

Q2: Why is it important?
It reduces bounces, protects your sender reputation, and improves campaign performance.

Q3: How does it impact deliverability?
Lower bounces = stronger reputation = better inbox placement.

Q4: What do the status colors mean?

• Green → Valid

• Red → Invalid or bounced

• Yellow → Pending re-validation

Q5: How often should I validate my list?
Regularly—especially after importing new leads or if engagement rates drop.

Q6: What if I don’t see the option for Email Verification?
Enable it in Settings > Business Profile > General, or contact PXME support.

Q7: What if validation fails or errors appear?
Re-check DNS/email settings and retry. If issues continue, escalate to PXME support.