Email Warmup Process

Created by PX Marketing, Modified on Tue, 19 Aug at 2:04 PM by PX Marketing

Overview

When your PXME account is brand new, your emails may initially land in spam folders. This doesn’t happen for every account, but it’s common until your email reputation is established.

The solution is to complete the email warmup process, which gradually builds trust with inbox providers and improves deliverability.


What is Email Warmup?

Email warmup is the process of gradually increasing the number of emails sent from your PXME domain and IP address so that providers like Gmail, Outlook, and Yahoo recognize you as a legitimate sender.

Without warmup, sending bulk emails too quickly can trigger spam filters and harm your domain reputation.


How to Warm Up Your Email in PXME

  • Navigate to Settings → Email Services.

  • Click on Dedicated Domain and IP.

  • Begin the warmup process:

    • Start with a small number of emails each day.

    • Gradually increase the daily volume over several weeks.

    • Monitor deliverability in your Email Services Dashboard and adjust the pace if needed.


Best Practices During Warmup

  • Send only to engaged contacts – focus on patients or leads who are likely to open and click.

  • Avoid spammy subject lines – stay away from ALL CAPS, excessive punctuation, or promotional “trigger” words.

  • Keep messages simple and conversational – avoid heavy design or too many links during warmup.

  • Send a mix of email types – confirmations, reminders, newsletters, and simple check-ins.

  • Track performance – use your Email Services dashboard to check delivery and open rates.


How Long Does Warmup Take?

  • 2–4 weeks for most PXME accounts.

  • Up to 6 weeks if you plan on sending very high volumes.

Once warmup is complete, you can send higher volumes confidently without risking spam filtering.


Key Takeaways

  • Email warmup is essential for new PXME accounts.

  • Warming up your domain prevents spam filtering and builds sender reputation.

  • PXME can automate warmup for you, or you can complete it manually by gradually increasing volume.

  • Following best practices ensures strong inbox placement for all your campaigns and automations.


✅ Once warmup is complete, you’ll be ready to confidently send patient reminders, newsletters, and campaigns at scale.

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